by: Reilly O'Connor, on Sep 10, 2014 in Publisher Tips & Tricks
1. Explain what data is being collected, and keep it to a minimum. According to Formswift, consumers want to know exactly what is being collected and why — record keeping, improvement of products, market research, etc. Explain with concise, organized, and clear language. Build trust by taking the extra steps to include links to the privacy statement on the site’s homepage or on pages that ask for personal information. Truste suggests only collecting user information from visitors with valid reason i.e., to provide them with your services or allow them to interact with you. The less you collect, the more consumers will trust you.
3. Discuss security. Truste recommends giving your customers notice if you change the way you handle their personally identifiable information, so they can choose whether they want to continue sharing their information with you. Answer this question for them: If a data breach occurs, what kind of responsive action you would take?
5. Do your research. You can find a thorough description of your legal responsibilities on the Federal Trade Commission’s website. Another checkpoint would be your local state or city websites to see if laws apply in your specific geography.
Aside from following these tips, don’t forget to utilize the free tools out there to aid you in creating a policy. We hope this gives you a jump start!