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6 Costly Mistakes Hyperlocal Publishers Make When Planning For Online Ad Sales

by: Nicole Lyons, on Oct 31, 2013 in Hyperlocal Publishing, Publisher Tips & Tricks, Resources

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As we mentioned in our recent interview with StreetFightMag, “Hyperlocals and Scale: How a ‘No-No’ Can Be Turned Into a Win-Win,” we believe that hyperlocal can scale, and that publishers have a much better chance at sustainability if they keep an eye toward global standardization regarding things like ad sizes, pricing models, ad servers and traffic measurement.

We created this list of 6 Costly Mistakes Hyperlocal Publishers Make When Planning for Online Ad Sales with the hopes of exposing community website publishers to some of these global digital advertising standards, and help them avoid the mistakes that are blocking larger digital marketers from working with them.

To view our library of additional hyperlocal digital advertising and publisher resources, click here.

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