LYM In the News
In the News
2014
Dick O’Hare and Local Yokel Media: Winning At Hyperlocal Marketing (The Whiteboard CT)
New Canaan Businessman Honored By Stamford Innovation Center (New Canaan Daily Voice)
Hyper-Local Opportunity: 100 Billion Monthly Ad Impressions (MarketingLand)
Local Yokel Media Expands Hyperlocal Targeting Capabilities (E-ContentMag.com)
2013
Hyperlocals and Scale: How a ‘No-No’ Can Be Turned Into a Win-Win (Interview with Dick O’Hare by StreetFightMag.com)
Stamford Company Seeks to Monetize Hyperlocal Media Push (Westfair Online)
The Unique Position of Hyperlocal Publishers in a Real-Time Bidding World (by Dick O’Hare, for StreetFightMag.com)
2012
Online Advertising, Coming Soon To A Neighborhood Near You (Forbes)
Local Yokel Media Named a “2012 Company to Watch” (Connecticut Technology Council)
How to Take Advantage of Local Social Trends (BizReport)
Big Hyperlocal Blogs Are Struggling Because They’re Looking At Advertising All Wrong (Business Insider)
2011
Featured Startup Pitch: LocalYokel—making hyperlocal online advertising work (Start-Up Beat)
Local Yokel Tackles the Hyperlocal Advertising Challenge (BIA Kelsey)
Local Yokel Debuts Hyper-Local Online Ad Service (MediaPost)
Interview: Dick O’Hare, CEO and Founder of Local Yokel Media, Explains Breakthroughs in Hyperlocal Targeting (AdOps Online)
How a ‘Geo-Contextual’ Ad Campaign Produces Results (by Dick O’Hare, for StreetFightMag.com)