Author Archive

  • Market Musings

    Improving the Quality of Audience Targeting via Local Contextual Relevance

    by: Dick OHare, on Apr 24, 2012

    Here is a very interesting article by Brian Morrissey at Digiday about the state of the ad exchange market. What’s the biggest problem in ad tech right now? It’s crappy inventory for audience buying. There is a huge need for better quality ad impressions in the ad exchange environment, along with more transparency and better … More »

  • About

    An Ad Impression Is An Impression Is An Impression…Or Is It?

    by: Dick OHare, on Apr 23, 2012

    Through the evolution of the interactive advertising industry, there have been many approaches to packaging and pricing interactive advertising.  The three main “Cost Per…” pricing models are: CPM (Cost per 1000 Impressions) means an advertiser pays a set rate for every 1000 times their ad loads on a website page. CPC (Cost per Click) was … More »

  • Hyperlocal Publishing

    New Publisher Monthly Statement

    by: Dick OHare, on Feb 16, 2012

    You can now view your Monthly Statement in your Local Yokel Media Dashboard.  Simply login using your Local Yokel Media user name and password and go to the Statement Tab.  You will see final numbers for the month ending 45 days prior (December 2011) and next month we will post January 2012 and so forth. … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: Queens Chronicle

    by: Dick OHare, on Feb 8, 2012

    LYM shouts it out for @queenschronicle!   We love this award-winning weekly newspaper that has served the communities of Queens, from Astoria to Laurelton, Whitestone, Howard Beach, and all of the neighborhoods in-between.  When you want to know what’s going on in Queens, go to the Queens Chronicle for local community news, Queenswide coverage, school news, … More »

  • Hyperlocal Publishing, Publisher Tips & Tricks

    An Invitation to Election 2012 Online Forum – Maximizing Yield for Local Journalism

    by: Dick OHare, on Dec 5, 2011

    LYM and Other Hyperlocal Publishers — Don’t miss this Interactive Online Forum hosted by The Journalism Accelerator! Election 2012 Online Forum – Maximizing Yield for Local Journalism Dates: Wednesday – Friday, Dec 7, 8, 9 Join local publishers, journalists, researchers, data visualizers, tool developers, advertisers and other smart folks in an online forum with an … More »

  • About

    LYM Publisher Terms and Conditions

    by: Dick OHare, on Dec 5, 2011

    Know Your T’s & C’s: LYM Publisher Terms and Conditions Many of you have been on board with us for a few months so we thought this might be a good time to be sure you’re familiar with the T’s&C’s you checked off during your initial LYM enrollment process. We are frequently asked about our … More »

  • Publisher Tips & Tricks

    Web Advertising: A Local Business Take Away From Election 2011

    by: Dick OHare, on Nov 18, 2011

    (Thanks, Dave, for sharing these important and exciting learnings regarding local political advertising with us!) by Dave Zornow Nyack, Nov 16 — Given the low opinion Americans have of their elected leaders in Albany and Washington, you wouldn’t think there’s anything Main Street could learn from State Street. But a surprising thing happened last week … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: Nyack News & Views

    by: Dick OHare, on Nov 18, 2011

    Nyack, NY is a charming village nestled on the shore of the Hudson River 25 miles north of NYC.  Nyack residents have the good fortune to have Nyack News & Views, the online destination for local news and opinions, and is an independent news resource.  Articles covering topics from politics to entertainment — and everything … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: Essential Mom

    by: Dick OHare, on Nov 7, 2011

    Moms need local information non-stop.  Gretchen Menzies established as her answer to the never-ending question: “How can I get everything done when there are only so many hours in a day?” is designed by mothers for mothers. It is the solution for the busy Westchester County, NY mom who would rather play with her kids than … More »

  • Hyperlocal Advertising, Market Musings

    Hyperlocal ad targeting and local deals

    by: Dick OHare, on Nov 7, 2011

    A couple weeks ago, I attended the Street Fight Hyperlocal Conference in Manhattan.  Street Fight (@StreetFightMag) is doing a great job covering the burgeoning hyperlocal segment of the digital media industry. Yipit’s Founder and CEO, Vin Vacanti gave a compelling overview of the daily deals market.  As the daily deals market has become so competitive, … More »