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  • Hyperlocal Advertising, Hyperlocal Publishing, Publisher Tips & Tricks

    What’s Your Video Ad Strategy?

    by: Elizabeth Harrington, on May 17, 2016

    At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, … More »

  • Frontliners, Hyperlocal Publishing, Publisher Tips & Tricks

    LYM Participates in the Community & Ethnic Media Advertising Conference at the CCEM

    by: Elizabeth Harrington, on May 3, 2016

    It’s a really good day at work when you wrap up the day reminded why you do what you do – and love it. Last Thursday I had the privilege to sit on a panel at the Community & Ethnic Media Advertising Conference held at the CCEM, CUNY Graduate School of Journalism.  The audience was made up of graduate students … More »

  • Market Musings

    Local Yokel Media Joins The NNA in Texas

    by: Elizabeth Harrington, on Oct 10, 2014

    A few of us on the Local Yokel Media Publisher Services team took it to the road — well to the air and the road — to attend the National Newspaper Association’s 128th Annual Convention and Trade Show in San Antonio, Texas. We went to meet the newspaper publishers who run some of our country’s … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: The East Valley Tribune

    by: Elizabeth Harrington, on Mar 31, 2014

    Check out one of our newest publishers to sign up with Local Yokel Media – The East Valley Tribune.  They cover the East Valley of Arizona, including the communities of Mesa, Gilbert, Chandler, Queen Creek, Tempe and Apache Junction.   The East Valley Tribune is a community focused local newspaper providing local news and information from … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: The Blade (Toledo, OH)

    by: Elizabeth Harrington, on Nov 22, 2013

      We’re excited to shout out a warm welcome to new publisher partner The Blade, whose print origin dates back to December 19, 1835 — two years earlier than the official incorporation of the city it serves, Toledo, OH. The Toledo Blade can be officially found online here, but we think their use of their brand … More »

  • Publisher Shout Outs

    Publisher Shoutout: The Twin Cities Daily Planet

    by: Elizabeth Harrington, on Oct 31, 2013

    Local Yokel Media is happy to give a big Shout Out to the The Twin Cities Daily Planet!  They are one of our newest hyperlocal publisher partners.  This is a fantastic online publication connecting citizens in the Twin Cities of Minneapolis and St. Paul with one another and with the global community. The Daily Planet … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: DJournal.com

    by: Elizabeth Harrington, on Sep 5, 2013

      We want to give a big LYM Shout Out to the DJournal.com. This website covers the news and community life of Northeast Mississippi. It’s parent company, Journal, Inc. is also the owner of the Northeast Mississippi Daily Journal newspaper along with eight weekly sites, the Mississippi Business Journal and West 10 media group in … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: Chronicle Online

    by: Elizabeth Harrington, on Jun 5, 2013

    Local Yokel Media gives a big warm Shout Out to the Chronicle Online covering the news of Lorain County, Ohio.  With a history reaching all the way back to the founding of Elyria’s first newspaper in 1829, The Chronicle-Telegram is heir to a rich tradition. In 1919 The Chronicle and The Telegram merged.  In 1922 … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: The Portland Tribune

    by: Elizabeth Harrington, on Apr 30, 2013

    Local Yokel Media gives a big Shout Out to northwest news site the Portland Tribune!  The Tribune has the most comprehensive coverage of local news for Portland Oregon and the surrounding areas.  It is part of the Pamplin Media Group, which publishes a number of community newspapers in the Portland metropolitan area, and also owns and operates the talk radio station KPAM, and … More »

  • Hyperlocal Publishing, Market Musings, Publisher Tips & Tricks

    Are You Prepared for Programmatic?

    by: Elizabeth Harrington, on Mar 22, 2013

    Earlier this week, I attended the 3-day BIA/Kelsey conference “Leading In Local: The National Impact.”  The conference covered lots of topics related to local strategies with a major focus on mobile, social media, and tools to support SMBs in the local space.  I especially enjoyed Brian Halligan’s Keynote.  What a dynamic speaker full of passion, … More »