Author Archive

  • Market Musings

    Local TV Ads and The Web: Perfect Together

    by: Nicole Lyons, on Mar 21, 2013

    A great article by branded video content distribution company Sharethrough shares that teaser videos and extended cuts of Super Bowl 2013 ads actually generated nearly five times more views than the standard TV commercials garnered online. Read the article here. And is it really all that surprising? After all, the web is like a vault that … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: Happenings Media

    by: Nicole Lyons, on Mar 18, 2013

    This week, we send a shout-out to our friends at Happenings Media, publishers of ‘digital hyperlocal lifestyle magazines’ in more than 20 communities – and counting!  Whether for Westchester, NY or Palm Beach, FL, the Happenings Media network of digital magazines provide entertaining, informative,  and interactive hyperlocal lifestyle content in communities across America. Through a state-of-the-art … More »

  • This Week In Hyperlocal

    This Week in Hyperlocal: March 15, 2013

    by: Nicole Lyons, on Mar 15, 2013

    Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week ….  An algorithm of hope: Robo reporters could redeem hyperlocal news — Narrative Science, an organization that uses algorithms to convert data into news blurbs, insists that their technology will not displace journalists’ jobs, and that robots are ideal staffers for hyperlocal sites, … More »

  • Market Musings

    The Great Ad Targeting Cookie Debate

    by: Nicole Lyons, on Mar 13, 2013

    In case you missed the announcement a couple of weeks ago, Firefox – a browser that is used by 23% of non-mobile web users – announced that their next release of the browser will block some 3rd-party cookies, like those that are set by ad networks. 3rd party cookies will, however, be enabled for sites … More »

  • Hyperlocal Publishing, Publisher Tips & Tricks

    Not All Ad Impressions Are Created Equal: Server Side versus Client Side Ad Calls

    by: Nicole Lyons, on Dec 12, 2012

    There are any number of reasons that an ad impression served up to a website (and counted by the server as having been ‘called’) might not actually be loaded onto a web page.  It might be because the website visitor clicks to a different page on the website before the page loads in its entirety, … More »

  • Hyperlocal Publishing, Publisher Tips & Tricks

    2 More Examples of How Journalists Are Using Pinterest

    by: Nicole Lyons, on May 30, 2012

    The interest in ways that Pinterest, a 100% image-based social media network, can be adapted for use by journalists (nationals, hyperlocals, online publishers, etc) is growing almost as quickly as adoption of the site itself.  Following up on our recent post “Pinterest, One Hyperlocal Publisher’s Perspective,” below are 2 very thorough evaluations of what seems … More »

  • Hyperlocal Advertising

    Got Video? The 3 “E’s” That Make It A Hyperlocal Win

    by: Nicole Lyons, on May 15, 2012

    While video is not a new advertising format, I’m not sure that advertisers – and hyperlocal publishers – have fully-embraced its potential within the context of hyperlocal.  As we prepare to roll out the addition of in-banner video to our proprietary ad serving platform, I thought it might be useful to bottom line the 3 … More »

  • Publisher Tips & Tricks

    Handy Online CPM Calculator

    by: Nicole Lyons, on Feb 15, 2012

    Ever wished there was an easier way to figure out CPM-based pricing and calculations? Well, BOOKMARK and enjoy this handy little app that makes calculating Price/ CPM / #Impressions a snap!  All you need to know is info for 2 of the 3 fields, and the calculator will do the rest.  Cost of Campaign: CPM: … More »

  • Market Musings

    “Online News & Info” Tops Media Consumption Among Adults

    by: Nicole Lyons, on Sep 19, 2011

    We love us a good infographic, especially when it supports the business of online news & information — which is exactly what this one by in cooperation with AdAge and Magid Generational Strategies does.  Considering, as we do, that the category “online news & information” includes a spectrum of related online resources and activities … More »

  • Publisher Tips & Tricks

    Hyperlocals: You Are Not Alone

    by: Nicole Lyons, on Aug 25, 2011

    Wow, I’ve been really inspired lately by some excellent articles and posts around the web that I feel truly represent my experience as a (former) hyperlocal blogger. A lot of the discussion about hyperlocal media that I have seen to date has focused on whether or not hyperlocal publishers are able to uphold the standards … More »