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  • Publisher Shout Outs

    Publisher Shout Out: Oswego County Today

    by: Reilly O'Connor, on Nov 16, 2014

    We recently had the chance to interview the Vice President of Dot Publishing, Fred Reed. Dot Publishing currently hosts and maintains 30 sites for clients, while also running their own community news sites including our publisher partner Oswego County Today, covering Oswego County, New York. Fred started with Oswego County Today in 2005 as webmaster, … More »

  • About

    Advertising Week Interview with LYM CEO and Founder Dick O’Hare

    by: Reilly O'Connor, on Oct 13, 2014

    Local Yokel Media recently had the opportunity to spend time meeting with today’s leaders in marketing, advertising, and communications at Advertising Week in New York City. The Local Yokel team exhibited on Innovation Day at The Times Center. At the event, Gayle Meyers of Digital Media Review interviewed our CEO and Founder, Dick O’Hare. Check … More »

  • Publisher Shout Outs

    Publisher Shout Out: The Local Tourist

    by: Reilly O'Connor, on Oct 9, 2014

    This week we are featuring The Local Tourist (TLT), a site covering the happenings in Chicago and launching soon in Milwaukee and Cedarburg, Wisconsin. After a quick skim of the website, residents and visitors can learn all they need to know about the latest events, restaurants, nightlife, and news in the areas. We had the chance to … More »

  • Publisher Tips & Tricks

    5 Helpful Steps to Fine Tune your Privacy Policy

    by: Reilly O'Connor, on Sep 10, 2014

    Privacy continues to be a red hot topic as it relates to consumers’ online activity.  As Big Data becomes more prominent in our daily online lives, both consumers and brands are demanding more information and are questioning what websites, apps, and providers are doing to protect their rights. This stresses the importance and need for … More »

  • Publisher Shout Outs

    Publisher Shout Out: Corner Media

    by: Reilly O'Connor, on Sep 4, 2014

    This week we are featuring Corner Media, a network of seven Brooklyn-based neighborhood news sites. We had the opportunity to get the inside scoop on the network from its very own Publisher, Liena Zagare. Liena, who formerly worked for Patch and briefly for the Huffington Post, found her passion in community news and strives to bring neighbors news they care about. Here’s … More »

  • Publisher Tips & Tricks

    5 Tips to Win Your next RFP

    by: Reilly O'Connor, on Aug 5, 2014

    It’s a well-known fact that the digital media planning process is complex. Publishers spend hours filling out Requests for Proposal (RFPs), while media planners distribute, collect and attempt to efficiently process them. Publishers spend an average of 1,600 hours a month on RFPs that have a 25% average “stick rate,” or campaigns that will deliver … More »

  • Publisher Shout Outs

    Publisher Shout Out: Long Beach Post

    by: Reilly O'Connor, on Jul 30, 2014

    This week’s featured publication is the Long Beach Post, a daily, digital-first publication covering news, life, business, food, sports, and more in the city of Long Beach, California. The site is a prime example of hyperlocal success, consistently investing in expanded coverage of Long Beach and its people. We recently interviewed the site’s Director of … More »

  • This Week In Hyperlocal

    This Week in Hyperlocal: June 20, 2014

    by: Reilly O'Connor, on Jun 20, 2014

    Check out this week’s roundup of industry relevant hyperlocal bits & bytes! In New Jersey, with $2 million from Knight, the Local News Lab launches to seek revenue models: The Local News Lab launched this week, supported by a $2 million grant awarded by the Knight Foundation in February. The New Jersey-based organization will incubate six local journalism sites … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: Portland Press Herald

    by: Reilly O'Connor, on Jun 20, 2014

    Check out one of the latest publishers to sign up with Local Yokel Media – the Portland Press Herald. Founded in 1862, the Portland Press Herald is one of the largest daily newspapers in Maine. Focusing on the southern part of the state, they have long been the go-to paper for local news, sports, business, and … More »

  • This Week In Hyperlocal

    This Week in Hyperlocal: June 13, 2014

    by: Reilly O'Connor, on Jun 13, 2014

    Check out this week’s roundup of hyperlocal bits & bytes from around the web. 7 Analytics Tools to Track Local Campaigns | 80% of marketers say they struggle to demonstrate the effectiveness of their marketing spending, campaigns, and activities. Rather than relying on DIY Excel spreadsheets and complicated algorithms, businesses are increasingly turning to outside analytics … More »