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Author Archive

  • Publisher Tips & Tricks

    AdOps 101: 5 Things Publishers Should Know

    by: TeamLYM, on Nov 24, 2014

    The ever-changing landscape of the digital world does not make life easy for online publishers. We know that new technology solutions and products are popping up daily, and it can be difficult to prioritize. A key component to staying on top of things is being clear on your Ad Management — and in turn, your … More »

  • Publisher Tips & Tricks

    Online Advertising Glossary of Terms

    by: TeamLYM, on Jun 25, 2014

    We know advertising conversations tend to get a little jargon-y — this glossary should help you gain a better understanding of today’s common terms. Above the Fold– Refers to placing ads in the section of a Web page that is visible without scrolling. Ad serving-describes the technology and service that places advertisements on web sites. Ad serving … More »

  • About

    Now Offering Expanded Hyperlocal Targeting

    by: TeamLYM, on Jan 9, 2014

    We’re pleased to announce that we’ve added mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to our hyperlocal content targeting platform. The addition of these targeting capabilities to our core aggregation of local and hyperlocal websites uniquely positions Local Yokel Media as a single-source platform for reaching local customers, nationwide. LYM’s CEO, Dick O’Hare, says … More »

  • Frontliners

    Frontliner: Local Market Research, Facts and Figures

    by: TeamLYM, on Nov 20, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. Who doesn’t love a good industry statistic? We recently discovered this robust, real-time feed of industry research soundbytes, and wanted to share. Whether you’re interested in the latest studies on local mobile … More »

  • Frontliners

    Frontliner: Local Publishers Need To Standardize for Sustainability

    by: TeamLYM, on Nov 13, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. In a recent interview for StreetFightMag, we were asked why, if hyperlocal websites offer so much value to digital marketers targeting locally, weren’t more larger advertisers, agencies and ad exchanges sending budget … More »

  • Frontliners

    Frontliner: Hyperlocal Content Targeting is the Ultimate Native Ad

    by: TeamLYM, on Nov 6, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. We hear a lot of buzz these days about digital marketers seeking ad solutions ‘other than traditional banner ads.’  An increasingly popular ad format today is the ‘native ad.’  Interestingly, when it … More »

  • Frontliners

    Frontliner: Bridging the Hyperlocal Digital Advertising Divide

    by: TeamLYM, on Oct 30, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. We’ve attended a variety of conferences and Expos in the past month, ranging from the West Coast Franchise Expo to the Local Independent Online News Publishers conference and Street Fight Summit 2013. … More »

  • Frontliners

    Frontliner: Hyperlocal Roadblocking for 100% Share of Attention in a Community

    by: TeamLYM, on Oct 8, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. A ‘roadblock’ ad in digital marketing is a full screen ad that is displayed before any page content. The advertisers who purchase this level of exposure do so in an effort to capture 100% … More »

  • Frontliners

    Frontliner: We Identify, Aggregate – and Educate

    by: TeamLYM, on Oct 8, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. Recently, while organizing a hyperlocal media plan for a travel advertiser seeking to reach deeply into the communities surrounding each of their points of departure, we identified a handful of hyperlocal blogs … More »

  • Publisher Tips & Tricks, Resources

    Revenue Calculator Toolkit for Digital Publishers

    by: TeamLYM, on Sep 26, 2013

    Because not everybody is a human calculator, and the business of online media requires many calculations – from CPM budget calculations to fill rates to conversions and then some – we’ve created a Media and Revenue Calculators page on our site that we invite you to bookmark, and use often. So far, we have the … More »