The Local Yokel

  • AdOps 101: 5 Things Publishers Should Know

    by: TeamLYM, on Nov 24, 2014

    The ever-changing landscape of the digital world does not make life easy for online publishers. We know that new technology solutions and products are popping up daily, and it can be difficult to prioritize. A key component to staying on top of things is being clear on your Ad Management — and in turn, your … More »

  • Publisher Shout Out: Oswego County Today

    by: Reilly O'Connor, on Nov 16, 2014

    We recently had the chance to interview the Vice President of Dot Publishing, Fred Reed. Dot Publishing currently hosts and maintains 30 sites for clients, while also running their own community news sites including our publisher partner Oswego County Today, covering Oswego County, New York. Fred started with Oswego County Today in 2005 as webmaster, … More »

  • Advertising Week Interview with LYM CEO and Founder Dick O’Hare

    by: Reilly O'Connor, on Oct 13, 2014

    Local Yokel Media recently had the opportunity to spend time meeting with today’s leaders in marketing, advertising, and communications at Advertising Week in New York City. The Local Yokel team exhibited on Innovation Day at The Times Center. At the event, Gayle Meyers of Digital Media Review interviewed our CEO and Founder, Dick O’Hare. Check … More »

  • Local Yokel Media Joins The NNA in Texas

    by: Elizabeth Harrington, on Oct 10, 2014

    A few of us on the Local Yokel Media Publisher Services team took it to the road — well to the air and the road — to attend the National Newspaper Association’s 128th Annual Convention and Trade Show in San Antonio, Texas. We went to meet the newspaper publishers who run some of our country’s … More »

  • Publisher Shout Out: The Local Tourist

    by: Reilly O'Connor, on Oct 9, 2014

    This week we are featuring The Local Tourist (TLT), a site covering the happenings in Chicago and launching soon in Milwaukee and Cedarburg, Wisconsin. After a quick skim of the website, residents and visitors can learn all they need to know about the latest events, restaurants, nightlife, and news in the areas. We had the chance to … More »