The Local Yokel

  • The Value of Publisher Content in a Data Driven World

    by: Dick OHare, on Sep 12, 2014

    One of Local Yokel Media’s angel investors, and digital media dignitary, Dave Morgan, recently wrote a very interesting post.  The basic tenet of the post opined that as media has become more fragmented (vs. the big audience aggregation days of the big three TV networks and major newspapers), effective media planning will start with data driven strategies … More »

  • 5 Helpful Steps to Fine Tune your Privacy Policy

    by: TeamLYM, on Sep 10, 2014

    Privacy continues to be a red hot topic as it relates to consumers’ online activity.  As Big Data becomes more prominent in our daily online lives, both consumers and brands are demanding more information and are questioning what websites, apps, and providers are doing to protect their rights. This stresses the importance and need for … More »

  • Publisher Shout Out: Corner Media

    by: Reilly O'Connor, on Sep 4, 2014

    This week we are featuring Corner Media, a network of seven Brooklyn-based neighborhood news sites. We had the opportunity to get the inside scoop on the network from its very own Publisher, Liena Zagare. Liena, who formerly worked for Patch and briefly for the Huffington Post, found her passion in community news and strives to bring neighbors news they care about. Here’s … More »

  • 5 Tips to Win Your next RFP

    by: TeamLYM, on Aug 5, 2014

    It’s a well-known fact that the digital media planning process is complex. Publishers spend hours filling out Requests for Proposal (RFPs), while media planners distribute, collect and attempt to efficiently process them. Publishers spend an average of 1,600 hours a month on RFPs that have a 25% average “stick rate,” or campaigns that will deliver … More »

  • Publisher Shout Out: Long Beach Post

    by: Reilly O'Connor, on Jul 30, 2014

    This week’s featured publication is the Long Beach Post, a daily, digital-first publication covering news, life, business, food, sports, and more in the city of Long Beach, California. The site is a prime example of hyperlocal success, consistently investing in expanded coverage of Long Beach and its people. We recently interviewed the site’s Director of … More »