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The Local Yokel

  • 5 Tips to Win Your next RFP

    by: TeamLYM, on Aug 5, 2014

    It’s a well-known fact that the digital media planning process is complex. Publishers spend hours filling out Requests for Proposal (RFPs), while media planners distribute, collect and attempt to efficiently process them. Publishers spend an average of 1,600 hours a month on RFPs that have a 25% average “stick rate,” or campaigns that will deliver … More »

  • Publisher Shout Out: Long Beach Post

    by: Reilly O'Connor, on Jul 30, 2014

    This week’s featured publication is the Long Beach Post, a daily, digital-first publication covering news, life, business, food, sports, and more in the city of Long Beach, California. The site is a prime example of hyperlocal success, consistently investing in expanded coverage of Long Beach and its people. We recently interviewed the site’s Director of … More »

  • Online Advertising Glossary of Terms

    by: TeamLYM, on Jun 25, 2014

    We know advertising conversations tend to get a little jargon-y — this glossary should help you gain a better understanding of today’s common terms. Above the Fold- Refers to placing ads in the section of a Web page that is visible without scrolling. Ad serving-describes the technology and service that places advertisements on web sites. Ad serving … More »

  • This Week in Hyperlocal: June 20, 2014

    by: Reilly O'Connor, on Jun 20, 2014

    Check out this week’s roundup of industry relevant hyperlocal bits & bytes! In New Jersey, with $2 million from Knight, the Local News Lab launches to seek revenue models: The Local News Lab launched this week, supported by a $2 million grant awarded by the Knight Foundation in February. The New Jersey-based organization will incubate six local journalism sites … More »

  • Hyperlocal Publisher Shout Out: Portland Press Herald

    by: Reilly O'Connor, on Jun 20, 2014

    Check out one of the latest publishers to sign up with Local Yokel Media – the Portland Press Herald. Founded in 1862, the Portland Press Herald is one of the largest daily newspapers in Maine. Focusing on the southern part of the state, they have long been the go-to paper for local news, sports, business, and … More »