The Local Yokel

  • Publisher Shout Out: Oswego County Today

    by: Reilly O'Connor, on Nov 16, 2014

    We recently had the chance to interview the Vice President of Dot Publishing, Fred Reed. Dot Publishing currently hosts and maintains 30 sites for clients, while also running their own community news sites including our publisher partner Oswego County Today, covering Oswego County, New York. Fred started with Oswego County Today in 2005 as webmaster, … More »

  • Advertising Week Interview with LYM CEO and Founder Dick O’Hare

    by: Reilly O'Connor, on Oct 13, 2014

    Local Yokel Media recently had the opportunity to spend time meeting with today’s leaders in marketing, advertising, and communications at Advertising Week in New York City. The Local Yokel team exhibited on Innovation Day at The Times Center. At the event, Gayle Meyers of Digital Media Review interviewed our CEO and Founder, Dick O’Hare. Check … More »

  • Local Yokel Media Joins The NNA in Texas

    by: Elizabeth Harrington, on Oct 10, 2014

    A few of us on the Local Yokel Media Publisher Services team took it to the road — well to the air and the road — to attend the National Newspaper Association’s 128th Annual Convention and Trade Show in San Antonio, Texas. We went to meet the newspaper publishers who run some of our country’s … More »

  • Publisher Shout Out: The Local Tourist

    by: Reilly O'Connor, on Oct 9, 2014

    This week we are featuring The Local Tourist (TLT), a site covering the happenings in Chicago and launching soon in Milwaukee and Cedarburg, Wisconsin. After a quick skim of the website, residents and visitors can learn all they need to know about the latest events, restaurants, nightlife, and news in the areas. We had the chance to … More »

  • The Value of Publisher Content in a Data Driven World

    by: Dick OHare, on Sep 12, 2014

    One of Local Yokel Media’s angel investors, and digital media dignitary, Dave Morgan, recently wrote a very interesting post.  The basic tenet of the post opined that as media has become more fragmented (vs. the big audience aggregation days of the big three TV networks and major newspapers), effective media planning will start with data driven strategies … More »