The Local Yokel

  • What’s Your Video Ad Strategy?

    by: Elizabeth Harrington, on May 17, 2016

    At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, … More »

  • LYM Participates in the Community & Ethnic Media Advertising Conference at the CCEM

    by: Elizabeth Harrington, on May 3, 2016

    It’s a really good day at work when you wrap up the day reminded why you do what you do – and love it. Last Thursday I had the privilege to sit on a panel at the Community & Ethnic Media Advertising Conference held at the CCEM, CUNY Graduate School of Journalism.  The audience was made up of graduate students … More »

  • AdOps 101: 5 Things Publishers Should Know

    by: TeamLYM, on Nov 24, 2014

    The ever-changing landscape of the digital world does not make life easy for online publishers. We know that new technology solutions and products are popping up daily, and it can be difficult to prioritize. A key component to staying on top of things is being clear on your Ad Management — and in turn, your … More »

  • Publisher Shout Out: Oswego County Today

    by: Reilly O'Connor, on Nov 16, 2014

    We recently had the chance to interview the Vice President of Dot Publishing, Fred Reed. Dot Publishing currently hosts and maintains 30 sites for clients, while also running their own community news sites including our publisher partner Oswego County Today, covering Oswego County, New York. Fred started with Oswego County Today in 2005 as webmaster, … More »

  • Advertising Week Interview with LYM CEO and Founder Dick O’Hare

    by: Reilly O'Connor, on Oct 13, 2014

    Local Yokel Media recently had the opportunity to spend time meeting with today’s leaders in marketing, advertising, and communications at Advertising Week in New York City. The Local Yokel team exhibited on Innovation Day at The Times Center. At the event, Gayle Meyers of Digital Media Review interviewed our CEO and Founder, Dick O’Hare. Check … More »