The Local Yokel

  • Local Yokel Media Joins The NNA in Texas

    by: Elizabeth Harrington, on Oct 10, 2014

    A few of us on the Local Yokel Media Publisher Services team took it to the road — well to the air and the road — to attend the National Newspaper Association’s 128th Annual Convention and Trade Show in San Antonio, Texas. We went to meet the newspaper publishers who run some of our country’s … More »

  • Publisher Shout Out: The Local Tourist

    by: Reilly O'Connor, on Oct 9, 2014

    This week we are featuring The Local Tourist (TLT), a site covering the happenings in Chicago and launching soon in Milwaukee and Cedarburg, Wisconsin. After a quick skim of the website, residents and visitors can learn all they need to know about the latest events, restaurants, nightlife, and news in the areas. We had the chance to … More »

  • The Value of Publisher Content in a Data Driven World

    by: Dick OHare, on Sep 12, 2014

    One of Local Yokel Media’s angel investors, and digital media dignitary, Dave Morgan, recently wrote a very interesting post.  The basic tenet of the post opined that as media has become more fragmented (vs. the big audience aggregation days of the big three TV networks and major newspapers), effective media planning will start with data driven strategies … More »

  • 5 Helpful Steps to Fine Tune your Privacy Policy

    by: Reilly O'Connor, on Sep 10, 2014

    Privacy continues to be a red hot topic as it relates to consumers’ online activity.  As Big Data becomes more prominent in our daily online lives, both consumers and brands are demanding more information and are questioning what websites, apps, and providers are doing to protect their rights. This stresses the importance and need for … More »

  • Publisher Shout Out: Corner Media

    by: Reilly O'Connor, on Sep 4, 2014

    This week we are featuring Corner Media, a network of seven Brooklyn-based neighborhood news sites. We had the opportunity to get the inside scoop on the network from its very own Publisher, Liena Zagare. Liena, who formerly worked for Patch and briefly for the Huffington Post, found her passion in community news and strives to bring neighbors news they care about. Here’s … More »