Calculators

CPM Campaign Calculator

Enter data into 2 of any 3 of the following fields, then hit Calculate.

CPC to CPM Conversion Calculator

Is your CPC campaign really less expensive than it would be as a CPM?

Enter your CPC, the # of impressions and the # of clicks you received below to see what it would have cost as a CPM.

Fill Rate Calculator

Find out what percentage of the total inventory you make available to a 3rd party monetization partner is actually being filled with paid ads.

eCPM (effective CPM)Calculator

Based on the fill rate from your 3rd party ad provider, what is the actual CPM you are earning from the total number of impressions you make available?

CPM to RPM Conversion

Calculate your Revenue per Thousand Impressions (RPM) based on a CPM pricing structure.

Please note that this formula equates to a “Page RPM” as defined by Google AdSense.