Blog

Category: "About"

  • About

    Advertising Week Interview with LYM CEO and Founder Dick O’Hare

    by: Reilly O'Connor, on Oct 13, 2014

    Local Yokel Media recently had the opportunity to spend time meeting with today’s leaders in marketing, advertising, and communications at Advertising Week in New York City. The Local Yokel team exhibited on Innovation Day at The Times Center. At the event, Gayle Meyers of Digital Media Review interviewed our CEO and Founder, Dick O’Hare. Check … More »

  • About

    Local Yokel Media is a Finalist for the 2014 Red Herring Top 100 North America Award

    by: Reilly O'Connor, on May 5, 2014

    Stamford, CT – May 5, 2014 – Local Yokel Media announced today it had been selected as a finalist for Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. Red Herring has been selecting the most exciting and promising start-ups and “scale ups” … More »

  • About

    Local Yokel Media is a Finalist for the 2014 Red Herring Top 100 North America Award

    by: Reilly O'Connor, on Apr 25, 2014

    Stamford, CT – May 5, 2014 – Local Yokel Media announced today it had been selected as a finalist for Red Herring’s Top 100 North America award, a prestigious list honoring the year’s most promising private technology ventures from the North American business region. Red Herring has been selecting the most exciting and promising start-ups and “scale ups” … More »

  • About

    Now Offering Expanded Hyperlocal Targeting

    by: TeamLYM, on Jan 9, 2014

    We’re pleased to announce that we’ve added mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to our hyperlocal content targeting platform. The addition of these targeting capabilities to our core aggregation of local and hyperlocal websites uniquely positions Local Yokel Media as a single-source platform for reaching local customers, nationwide. LYM’s CEO, Dick O’Hare, says … More »

  • About

    How’s Your (Hyperlocal) (Hyper-local) (Hyper Local) IQ?

    by: Nicole Lyons, on Jun 12, 2013

    To hyphenate or not to hyphenate: that is the question. (Or is it?) In celebration of the the AP Style Guide having finally condensed ‘Web-site’ into a single word, we thought it would be interesting to more thoroughly explore the grammatically correct (as opposed to popular) way to spell hyperlocal/hyper-local/hyper local.  Because if you’ve seen … More »

  • About

    Our Story, in 6 Seconds, On Vine

    by: Nicole Lyons, on Mar 27, 2013

    … And here it is, Local Yokel Media’s first foray into the social video-sphere! What you are viewing are 50-some-odd individual frames, captured in sequence, with zero room for error or you have to start back all over again from the beginning.  The sounds you hear were the background sounds in our office as each … More »

  • About

    LocalYokelMedia.com Version 2.0!

    by: Dick OHare, on Feb 11, 2013

    We have learned a lot since we first launched Local Yokel Media.  The digital media industry moves fast.  New start up companies with new products emerge constantly.  However, with all these revolutionary developments, we still think there are many aspects of digital advertising that are still too complicated.  Examples of this could include everything from … More »

  • About

    In The Press: Forbes features Local Yokel Media CEO Dick O’Hare

    by: Elizabeth Harrington, on Dec 12, 2012

    Local Yokel Media CEO, Dick O’Hare, was recently interviewed by Forbes contributor, Alan McGlade.  McGlade goes deep into hyperlocal advertising and the current landscape.   Check out his featured post for Forbes and their take on what is happening in the space. According to Local Yokel’s founder, Dick O’Hare, “Local digital advertising is still inefficient and … More »

  • About

    Local Yokel Media Is a Connecticut 2012 Company To Watch!

    by: Elizabeth Harrington, on Oct 23, 2012

    We’re proud to announce that Local Yokel Media has been selected as a “2012 Company to Watch” by the CT Innovations Summit.  Our company was chosen from more than 100 start-ups and emerging growth companies who applied to participate in the Connecticut 2012 Innovation Summit. We are finalists for five awards to be presented at … More »

  • About

    An Ad Impression Is An Impression Is An Impression…Or Is It?

    by: Dick OHare, on Apr 23, 2012

    Through the evolution of the interactive advertising industry, there have been many approaches to packaging and pricing interactive advertising.  The three main “Cost Per…” pricing models are: CPM (Cost per 1000 Impressions) means an advertiser pays a set rate for every 1000 times their ad loads on a website page. CPC (Cost per Click) was … More »