Category: "About"

  • About

    April Upgrade to Ad Tags – Improved Ad Speed

    by: Elizabeth Harrington, on Apr 18, 2012

    Newer, Faster Ad Tags —  As part of our ongoing effort to provide our publisher partners best-in-class ad solutions, we have once again upgraded Local Yokel Media ad tags to load ads faster on your site.  This is an upgrade to our December 2011 revision, so we encourage all of our publishers to update their … More »

  • About

    LYM Publisher Terms and Conditions

    by: Dick OHare, on Dec 5, 2011

    Know Your T’s & C’s: LYM Publisher Terms and Conditions Many of you have been on board with us for a few months so we thought this might be a good time to be sure you’re familiar with the T’s&C’s you checked off during your initial LYM enrollment process. We are frequently asked about our … More »

  • About

    Welcome, and Why We’re Here

    by: Dick OHare, on Aug 8, 2011

    Welcome to our inaugural blog post. The Local Yokels behind our company are digital media veterans committed to making local advertising easier and more effective for local publishers and local advertisers.  We are passionate about this burgeoning hyperlocal online advertising market. Let us tell you a little about why we created Local Yokel Media… We believe … More »

  • About

    Dick O’Hare on Geo-contextual Relevance in Street Fight

    by: TeamLYM, on May 9, 2011

    Local Yokel Media CEO Dick O’Hare explains the concept of geo-contextual relevance, the key driver of success in hyperlocal digital advertising. Click to read: How a ‘Geo-Contextual’ Ad Campaign Produces Results