Blog
Category: "Hyperlocal Advertising"
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Hyperlocal Advertising, Hyperlocal Publishing, Publisher Tips & Tricks
What’s Your Video Ad Strategy?
by: Elizabeth Harrington, on May 17, 2016
At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, … More »
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5 Reasons Content Targeting is the Hyperlocal Holy Grail
by: Nicole Lyons, on Oct 10, 2013
To date, advertisers trying to reach residents of tightly-defined service areas across multiple communities have relied upon “mostly-accurate” geo-targeting methods like IP address codes and cookie data that is largely based on registration information. They have relied upon such methods because the 100% accurate solution, which is to place display ads directly on hyperlocal … More »
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Hyperlocal Advertising, Publisher Tips & Tricks, Resources
10 Easy Tweaks To Boost Hyperlocal Digital Advertising Performance
by: TeamLYM, on Jul 23, 2013
Did you know that 52% of a digital ad’s performance is driven by the strength of its creative? That’s an eye-opening statistic from ComScore, and one that should remind us that, despite all of the noise in the industry around programmatic ad serving, cookie-based ad targeting, native advertising and viewability, more than HALF of any … More »
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Hyperlocal Advertising, Resources
Programmatic Primer: 8 Articles On Automated Ad Buying
by: Nicole Lyons, on Apr 3, 2013
The automation of digital ad buying and selling is a wildly hot topic right now, especially as more and more publishers realize they can sell higher quality inventory sets (at a potentially higher premium) through this very efficient and automated channel. We at Local Yokel Media continue to grow and package our own unique, highly-valuable … More »
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Hyperlocal Advertising, Market Musings
National Brands That Don’t Get Local Risk Getting Lost
by: Nicole Lyons, on Mar 28, 2013
Loved this commentary by Debora Lance, EVP/Managing Director at Wahlstrom, entitled “National Brands Need to Market Local or Bow to Small Business.” In it, she states that “in order to be successful, national brands need to shift both strategy and focus to a localized approach. This method requires advertisers and their agencies to deliver highly relevant, localized … More »
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Hyperlocal Advertising, Market Musings
For Hyperlocal Ad Targeting, Authenticity Trumps Data
by: Dick OHare, on Mar 22, 2013
Audience-based media buying is here to stay in digital media. With so much supply of ad impressions flowing into ad exchanges, and the evolution of so many data companies able to deliver data overlays to these impressions, it is hard to argue with the efficiency this provides to marketers. However, similar to manufacturing, mass automation … More »
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Case Studies, Hyperlocal Advertising
Tapping Into Political Campaign Budgets
by: Elizabeth Harrington, on Sep 21, 2012
Political campaigns are white hot across the country, and local news sites are seeing a sudden lift in advertising. Local Yokel Media is working on several local advertising campaigns with various political agencies, and we thought you might appreciate looking at some of our key findings. Our digital sales specialist, Carla Posthauer, is leading the … More »
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Got Video? The 3 “E’s” That Make It A Hyperlocal Win
by: Nicole Lyons, on May 15, 2012
While video is not a new advertising format, I’m not sure that advertisers – and hyperlocal publishers – have fully-embraced its potential within the context of hyperlocal. As we prepare to roll out the addition of in-banner video to our proprietary ad serving platform, I thought it might be useful to bottom line the 3 … More »
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Hyperlocal Advertising, Market Musings
Hyperlocal ad targeting and local deals
by: Dick OHare, on Nov 7, 2011
A couple weeks ago, I attended the Street Fight Hyperlocal Conference in Manhattan. Street Fight (@StreetFightMag) is doing a great job covering the burgeoning hyperlocal segment of the digital media industry. Yipit’s Founder and CEO, Vin Vacanti gave a compelling overview of the daily deals market. As the daily deals market has become so competitive, … More »
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Hyperlocal Advertising, Hyperlocal Publishing
Size Does Matter When It Comes To Ad Creative
by: Nicole Lyons, on Aug 24, 2011
Whether you’re an advertiser planning your creative, or a publisher considering what size ads to incorporate into your site layout, here’s a helpful guide to ad sizes and how they perform (in general, across all websites) from our friends at DoubleClick. However, display advertising on hyperlocal media is still a relatively new channel, and it … More »