Category: "Case Studies"

  • Case Studies

    Case Study: San Jose Sharks Hyperlocal Ad Campaign

    by: Dick OHare, on Jun 3, 2014

    As local and hyperlocal publishers, you know how valuable your content is to your audience.  Local Yokel Media has built our business around enabling marketers to target geographic markets (big and small) through our publishers’ highly valued content.  It is no news to you that this is a much more authentic way to reach local audiences … More »

  • Case Studies

    Case Study: Hyperlocal Ad Targeting “Clicks” For Universities

    by: Nicole Lyons, on Jul 7, 2013

    Whether targeting rural communities with satellite locations, or neighborhoods within the heart of a big city campus, our University marketing clients have found local digital content targeting through the Local Yokel Media to be both efficient and effective. CASE 1: LOCAL COLLEGE WITH SATELLITE CAMPUSES IN NEIGHBORING COMMUNITIES, AS FAR AS 50 MILES AWAY FROM … More »

  • Case Studies, Hyperlocal Advertising

    Tapping Into Political Campaign Budgets

    by: Elizabeth Harrington, on Sep 21, 2012

    Political campaigns are white hot across the country, and local news sites are seeing a sudden lift in advertising.  Local Yokel Media is working on several local advertising campaigns with various political agencies, and we thought you might appreciate looking at some of our key findings. Our digital sales specialist, Carla Posthauer, is leading the … More »

  • Case Studies, Hyperlocal Advertising

    A Little ‘Back-of-the-Envelope’ Math

    by: Dick OHare, on Aug 24, 2011

    Was recently talking to an agency client who shared with me a pretty exciting comparison that he put together to illustrate to HIS client the cost efficiency of hyperlocal online (with LYM) versus local print and direct mail. Of course, the numbers he used are specific to his client’s campaign, creative requirements, production, market size, … More »

  • Case Studies

    Early Ad Pilots: Darien High-End Retailer; CT Lawn Care Specialist

    by: Dick OHare, on Aug 8, 2011

    Overall Takeaways Targeting @hyperlocal level not available at scale in the market today Hyperlocal targeting can outperform search engine marketing at a fraction of the cost Massive price inefficiencies at hyperlocal level Local advertisers need expert help buying and optimizing digital media LYM better solution than Google Ad Sense for local publishers VIEW DETAILED CASE … More »