Blog

Category: "Frontliners"

  • Frontliners, Hyperlocal Publishing, Publisher Tips & Tricks

    LYM Participates in the Community & Ethnic Media Advertising Conference at the CCEM

    by: Elizabeth Harrington, on May 3, 2016

    It’s a really good day at work when you wrap up the day reminded why you do what you do – and love it. Last Thursday I had the privilege to sit on a panel at the Community & Ethnic Media Advertising Conference held at the CCEM, CUNY Graduate School of Journalism.  The audience was made up of graduate students … More »

  • Frontliners

    Frontliner: Local Market Research, Facts and Figures

    by: TeamLYM, on Nov 20, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. Who doesn’t love a good industry statistic? We recently discovered this robust, real-time feed of industry research soundbytes, and wanted to share. Whether you’re interested in the latest studies on local mobile … More »

  • Frontliners

    Frontliner: Local Publishers Need To Standardize for Sustainability

    by: TeamLYM, on Nov 13, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. In a recent interview for StreetFightMag, we were asked why, if hyperlocal websites offer so much value to digital marketers targeting locally, weren’t more larger advertisers, agencies and ad exchanges sending budget … More »

  • Frontliners

    Frontliner: Hyperlocal Content Targeting is the Ultimate Native Ad

    by: TeamLYM, on Nov 6, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. We hear a lot of buzz these days about digital marketers seeking ad solutions ‘other than traditional banner ads.’  An increasingly popular ad format today is the ‘native ad.’  Interestingly, when it … More »

  • Frontliners

    Frontliner: Bridging the Hyperlocal Digital Advertising Divide

    by: TeamLYM, on Oct 30, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. We’ve attended a variety of conferences and Expos in the past month, ranging from the West Coast Franchise Expo to the Local Independent Online News Publishers conference and Street Fight Summit 2013. … More »

  • Frontliners

    Frontliner: Hyperlocal Roadblocking for 100% Share of Attention in a Community

    by: TeamLYM, on Oct 8, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. A ‘roadblock’ ad in digital marketing is a full screen ad that is displayed before any page content. The advertisers who purchase this level of exposure do so in an effort to capture 100% … More »

  • Frontliners

    Frontliner: We Identify, Aggregate – and Educate

    by: TeamLYM, on Oct 8, 2013

    Frontliners is a weekly series of snippets and inspiration derived from our interactions with customers and prospects in hyperlocal digital advertising and publishing. Recently, while organizing a hyperlocal media plan for a travel advertiser seeking to reach deeply into the communities surrounding each of their points of departure, we identified a handful of hyperlocal blogs … More »