Local Yokel Media

Category: "Hyperlocal Publishing"

• Hyperlocal Advertising, Hyperlocal Publishing, Publisher Tips & Tricks

  What’s Your Video Ad Strategy?

  by: Elizabeth Harrington, on May 17, 2016

  At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, … More »

• Frontliners, Hyperlocal Publishing, Publisher Tips & Tricks

  LYM Participates in the Community & Ethnic Media Advertising Conference at the CCEM

  by: Elizabeth Harrington, on May 3, 2016

  It’s a really good day at work when you wrap up the day reminded why you do what you do – and love it. Last Thursday I had the privilege to sit on a panel at the Community & Ethnic Media Advertising Conference held at the CCEM, CUNY Graduate School of Journalism.  The audience was made up of graduate students … More »

• Hyperlocal Publishing, Publisher Tips & Tricks, Resources

  6 Costly Mistakes Hyperlocal Publishers Make When Planning For Online Ad Sales

  by: Nicole Lyons, on Oct 31, 2013

  As we mentioned in our recent interview with StreetFightMag, “Hyperlocals and Scale: How a ‘No-No’ Can Be Turned Into a Win-Win,” we believe that hyperlocal can scale, and that publishers have a much better chance at sustainability if they keep an eye toward global standardization regarding things like ad sizes, pricing models, ad servers and traffic … More »

• Hyperlocal Publishing, Publisher Tips & Tricks, Resources

  5 Facts About Fill Rates

  by: Nicole Lyons, on Apr 24, 2013

  Feeling a little bit lost in the language of digital advertising automation?  This is the first of a series of posts we’ve got planned to help define and/or simplify commonly used terminology in and around the topic. 5 Facts About Fill Rates 1) The Fill Rate Formula Within the context of online advertising, the fill … More »

• Hyperlocal Publishing, Market Musings, Publisher Tips & Tricks

  Are You Prepared for Programmatic?

  by: Elizabeth Harrington, on Mar 22, 2013

  Earlier this week, I attended the 3-day BIA/Kelsey conference “Leading In Local: The National Impact.”  The conference covered lots of topics related to local strategies with a major focus on mobile, social media, and tools to support SMBs in the local space.  I especially enjoyed Brian Halligan’s Keynote.  What a dynamic speaker full of passion, … More »

• Hyperlocal Publishing, Publisher Tips & Tricks

  Not All Ad Impressions Are Created Equal: Server Side versus Client Side Ad Calls

  by: Nicole Lyons, on Dec 12, 2012

  There are any number of reasons that an ad impression served up to a website (and counted by the server as having been ‘called’) might not actually be loaded onto a web page.  It might be because the website visitor clicks to a different page on the website before the page loads in its entirety, … More »

• Hyperlocal Publishing, Publisher Tips & Tricks

  An Inside Glimpse — Cliffview Pilot’s Jerry DeMarco

  by: Elizabeth Harrington, on Oct 23, 2012

  At Local Yokel Media we work with many top notch digital publishers who work day and night to provide their community with breaking local news — where and when it happens.  We recently met with Gerard (Jerry) DeMarco, Publisher and Editor of CLIFFVIEW PILOT, to learn more about his site and personal story.  Jerry had … More »

• Hyperlocal Publishing, Publisher Tips & Tricks

  So What Makes You So Special? How One Hyperlocal Publisher Stands Out In A Crowd …

  by: Elizabeth Harrington, on Jul 10, 2012

  We often hear from our publisher partners, who are longtime pillars within the communities they serve, that they feel frustrated by the media ‘big guys’ who are setting up shop in their markets.  Yet one Local Yokel Media publisher partner, Dave Zornow of Nyack News & Views, points out what he believes makes hyperlocal sites … More »

• Hyperlocal Publishing, Publisher Tips & Tricks

  2 More Examples of How Journalists Are Using Pinterest

  by: Nicole Lyons, on May 30, 2012

  The interest in ways that Pinterest, a 100% image-based social media network, can be adapted for use by journalists (nationals, hyperlocals, online publishers, etc) is growing almost as quickly as adoption of the site itself.  Following up on our recent post “Pinterest, One Hyperlocal Publisher’s Perspective,” below are 2 very thorough evaluations of what seems … More »

• Hyperlocal Publishing, Publisher Shout Outs

  Hyperlocal Publisher Shout Out: Richmond Confidential

  by: Elizabeth Harrington, on May 23, 2012

  Richmond Confidential is a fantastic online news service produced by the Graduate School of Journalism at UC Berkeley for the people of Richmond, California – a dynamic neighborhood  in western Contra Costa County.  It is the only online source of daily information in Richmond.  Their goal is to produce professional and engaging journalism that is … More »