Blog
Category: "Publisher Tips & Tricks"
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Hyperlocal Advertising, Hyperlocal Publishing, Publisher Tips & Tricks
What’s Your Video Ad Strategy?
by: Elizabeth Harrington, on May 17, 2016
At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, … More »
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Frontliners, Hyperlocal Publishing, Publisher Tips & Tricks
LYM Participates in the Community & Ethnic Media Advertising Conference at the CCEM
by: Elizabeth Harrington, on May 3, 2016
It’s a really good day at work when you wrap up the day reminded why you do what you do – and love it. Last Thursday I had the privilege to sit on a panel at the Community & Ethnic Media Advertising Conference held at the CCEM, CUNY Graduate School of Journalism. The audience was made up of graduate students … More »
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AdOps 101: 5 Things Publishers Should Know
by: TeamLYM, on Nov 24, 2014
The ever-changing landscape of the digital world does not make life easy for online publishers. We know that new technology solutions and products are popping up daily, and it can be difficult to prioritize. A key component to staying on top of things is being clear on your Ad Management — and in turn, your … More »
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5 Helpful Steps to Fine Tune your Privacy Policy
by: Reilly O'Connor, on Sep 10, 2014
Privacy continues to be a red hot topic as it relates to consumers’ online activity. As Big Data becomes more prominent in our daily online lives, both consumers and brands are demanding more information and are questioning what websites, apps, and providers are doing to protect their rights. This stresses the importance and need for … More »
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5 Tips to Win Your next RFP
by: Reilly O'Connor, on Aug 5, 2014
It’s a well-known fact that the digital media planning process is complex. Publishers spend hours filling out Requests for Proposal (RFPs), while media planners distribute, collect and attempt to efficiently process them. Publishers spend an average of 1,600 hours a month on RFPs that have a 25% average “stick rate,” or campaigns that will deliver … More »
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Online Advertising Glossary of Terms
by: TeamLYM, on Jun 25, 2014
We know advertising conversations tend to get a little jargon-y — this glossary should help you gain a better understanding of today’s common terms. Above the Fold– Refers to placing ads in the section of a Web page that is visible without scrolling. Ad serving-describes the technology and service that places advertisements on web sites. Ad serving … More »
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Hyperlocal Publishing, Publisher Tips & Tricks, Resources
6 Costly Mistakes Hyperlocal Publishers Make When Planning For Online Ad Sales
by: Nicole Lyons, on Oct 31, 2013
As we mentioned in our recent interview with StreetFightMag, “Hyperlocals and Scale: How a ‘No-No’ Can Be Turned Into a Win-Win,” we believe that hyperlocal can scale, and that publishers have a much better chance at sustainability if they keep an eye toward global standardization regarding things like ad sizes, pricing models, ad servers and traffic … More »
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Publisher Tips & Tricks, Resources
Revenue Calculator Toolkit for Digital Publishers
by: TeamLYM, on Sep 26, 2013
Because not everybody is a human calculator, and the business of online media requires many calculations – from CPM budget calculations to fill rates to conversions and then some – we’ve created a Media and Revenue Calculators page on our site that we invite you to bookmark, and use often. So far, we have the … More »
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Hyperlocal Advertising, Publisher Tips & Tricks, Resources
10 Easy Tweaks To Boost Hyperlocal Digital Advertising Performance
by: TeamLYM, on Jul 23, 2013
Did you know that 52% of a digital ad’s performance is driven by the strength of its creative? That’s an eye-opening statistic from ComScore, and one that should remind us that, despite all of the noise in the industry around programmatic ad serving, cookie-based ad targeting, native advertising and viewability, more than HALF of any … More »
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Hyperlocal Publishing, Publisher Tips & Tricks, Resources
5 Facts About Fill Rates
by: Nicole Lyons, on Apr 24, 2013
Feeling a little bit lost in the language of digital advertising automation? This is the first of a series of posts we’ve got planned to help define and/or simplify commonly used terminology in and around the topic. 5 Facts About Fill Rates 1) The Fill Rate Formula Within the context of online advertising, the fill … More »