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Now Offering Expanded Hyperlocal Targeting

by: TeamLYM, on Jan 9, 2014 in About

We’re pleased to announce that we’ve added mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to our hyperlocal content targeting platform.

The addition of these targeting capabilities to our core aggregation of local and hyperlocal websites uniquely positions Local Yokel Media as a single-source platform for reaching local customers, nationwide.

LYM’s CEO, Dick O’Hare, says this of the expansion: “We have seen repeated proof that the geo-contextual relevance offered by trusted community content drives significantly improved ad performance compared to other forms of hyperlocal targeting. We also recognize that advertisers often use more than one targeting strategy to penetrate local markets, so now offer any and all of these strategies in a single platform, bringing efficiency, scale and performance to local and hyperlocal marketing efforts.”

Since launching in 2011, we have worked with advertisers ranging from local politicians to national retailers, helping them reach into tightly-defined target geographies through the hyperlocal content community audiences know and trust.  The resulting combination of contextual relevance and the customer’s proximity to the business location leads to dramatic increases in ad performance with many campaigns achieving results that are orders of magnitude greater than more traditional forms of geo-targeting.

One of our longtime clients, Shana Malik, VP of Integrated Media at Griffin, York & Krause, values the efficiency, transparency and performance Local Yokel Media delivers her agency’s clients. “Local Yokel Media streamlines the research, planning and buying for our hyperlocal campaigns,” she says. “We appreciate the transparency and control they provide over site placements and optimization, which has helped us achieve strong performance for our clients.”

For more information about how we can help you achieve your local and hyperlocal targeting objectives, please click here to request a call.

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