Geo-contextual Relevance: A 6-Second Twitter Vine Tutorial
by: Nicole Lyons, on Jun 4, 2013 in Market Musings
What is geo-contextual relevance?
Hyperlocal audiences are the people who live within 15 miles of a store location, where 85% of household spending occurs.*
Hyperlocal content is specific to the communities where these audiences live, and is therefore highly relevant and engaging to the local audiences it serves.
If you are an advertiser trying to drive customers into store locations, and/or you want to reach customers at a time when they are most receptive to your offer, you want to reach them via a mix of content and messaging that is contextually relevant to both their needs/interests and their location.
That’s geo-contextual relevance, and that’s what drives results for local advertisers.
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