Improving the Quality of Audience Targeting via Local Contextual Relevance
by: Dick OHare, on Apr 24, 2012 in Market Musings
Here is a very interesting article by Brian Morrissey at Digiday about the state of the ad exchange market.
What’s the biggest problem in ad tech right now?
It’s crappy inventory for audience buying.
There is a huge need for better quality ad impressions in the ad exchange environment, along with more transparency and better targeting capabilities. Local Yokel Media is aggregating high quality hyperlocal blogs and websites and organizing them to tap this pent up demand and introduce better quality hyperlocal targeting on highly engaging local websites…at scale.