National Brands That Don’t Get Local Risk Getting Lost

by: Nicole Lyons, on Mar 28, 2013 in Hyperlocal Advertising, Market Musings

Loved this commentary by Debora Lance, EVP/Managing Director at Wahlstrom, entitled “National Brands Need to Market Local or Bow to Small Business.”

In it, she states that “in order to be successful, national brands need to shift both strategy and focus to a localized approach. This method requires advertisers and their agencies to deliver highly relevant, localized content that resonates with their target audience, thereby leading to higher conversion rates.”

We couldn’t agree more.  In fact, we have seen repeated proof that the most successful way for locally-targeted advertisers to drive action is by weaving themselves into the fabric of the communities they serve via the trusted local websites and blogs that those communities turn to for connection.  This is the crux of our model: to deliver this unmatched level of relevance, targeting efficiency and performance to locally-targeted advertisers – at scale.  It’s an exciting time to be in hyperlocal!

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