Pinterest, One Hyperlocal Publisher’s Perspective

by: Elizabeth Harrington, on May 22, 2012 in Hyperlocal Publishing, Publisher Tips & Tricks

We have been following Pinterest (with interest) at Local Yokel Media.  Initially, the site appeared to be a social network best suited for consumers and businesses with a specific interest in the arts, photography, design and crafts, but since December of 2011 it has exploded onto the social media scene, with users growing at a monthly rate that is already greater than the growth rate of Facebook and Twitter at the same point in their histories.

While the majority of its users are female, all categories of business are currently creating innovative ways to incorporate Pinterest’s visual representation of shared interests into their own marketing efforts.  The “Everything You Need to Know About Pinterest” infographic below created by our friends at TechCruch offers more interesting facts and figures about the power of Pinterest …


Pinterest Growth and Use For Hyperlocal

Our interest, of course, is in how this powerful platform can be leveraged within the context of hyperlocal publishing.  We noticed that one of our publisher partners, Erik Torkells, Publisher and Founder of Tribeca Citizen, uses Pinterest to add an element of ‘fun’ to his content and engage local readers. So we asked him for his thoughts on Pinterest … and here’s what he had to say:

I just tried it to see what it was like, and I haven’t seen any benefit (12 visits in the past 30 days!).

I use Pinterest in two ways. First, whenever I see in my Twitter feed that someone has used Instagram for a Tribeca-related photo, I pin it to my Instagram Tribeca board. This is more out of amusement than anything else, because it doesn’t directly benefit my site.

The other way is that I created a board called Where in Tribeca…?, as a repository for every one of my Where in Tribeca…? guess-the-location photos. Pinterest worked well because readers new to the game can play old entries: If they click twice on a photo on the Pinterest page, they’ll see the answer. It doesn’t really get me much traffic, but it strikes me as somewhat useful.

We’re curious to know how others of you are using Pinterest and would love for you to share your thoughts, ideas or questions about it in the Comments section below.

P.S. If you’re looking to spark some ideas about how you might use Pinterest, we recommend this new and very informative free e-Book that the inbound marketing experts over at Hubspot recently published called  “How To Use Pinterest For Business.”

Looking forward to further discussion on the topic below …..!



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  1. by: Nicole, On May 23

    Erik, I LOVE the ‘Where in Tribeca’ concept. Great way to engage your readers while reinforcing their relationship to your brand as being ‘one of them!’ It also has great viral potential across other social networks … have you connected your Pinterest to Twitter and/or referenced the pins on your FB page, and did you notice any uptick in momentum as a result? Thanks for sharing that great idea!


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