Publisher Shout Out: Oswego County Today

by: Reilly O'Connor, on Nov 16, 2014 in Publisher Shout Outs


We recently had the chance to interview the Vice President of Dot Publishing, Fred Reed. Dot Publishing currently hosts and maintains 30 sites for clients, while also running their own community news sites including our publisher partner Oswego County Today, covering Oswego County, New York.

Fred started with Oswego County Today in 2005 as webmaster, left for two years and returned in 2007, at which time he became a sales associate. He soon made his way up to VP of the publishing company, which has been producing and hosting websites since 1999. Here we discuss proud moments, challenges, and tips…

Q: What has your proudest moment been working with Oswego County Today?

A: Every time we increase our readership we are proud. It has been steadily increasing for the past few years, by approximately 2-3% each year. I call it the slow burn growth. No spikes, just slow and steady. We are in a county that has had heavy “paper” loyalty. It was a fight from 1999 to 2005 to gain the loyalty, until 2008 when we started to grow.

Q: Is there anything you’ve found challenging? How did you address this challenge?

A: Yes, two challenges are maintaining our economic business flow and going out to meeting new clients. The major advertisers are extremely challenging.  The trick is not to walk in selling, walk in getting to know them. If you give them a good product that’s effective for their business, and you really pin down their needs to create a package that fits their strategy, this is a great approach.

Q: Do you have any advice or tips you’d like to share with fellow hyperlocal online publishers?

A: We work with all types of businesses, organizations and public offices, ex. County Tourism and Community development offices. Learn who to talk to in each space, and if you don’t, get to know them and who they are. Attend chamber of commerce meetings and find networking opportunities because they will get you in the door. Business networking is where you want to be.

From our various chats with publishers and digital media professionals, the general consensus seems to be that forming relationships with colleagues in your niche is just as important as getting to know your audience. Feel free to share some of your favorite conferences or networking events in the comments section below for your fellow hyperlocal publishers. Be sure to “like” Oswego County Today on Facebook and follow them on Twitter.

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