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Posts Tagged ‘ad automation’
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Hyperlocal Publishing, Publisher Tips & Tricks, Resources
5 Facts About Fill Rates
by: Nicole Lyons, on Apr 24, 2013
Feeling a little bit lost in the language of digital advertising automation? This is the first of a series of posts we’ve got planned to help define and/or simplify commonly used terminology in and around the topic. 5 Facts About Fill Rates 1) The Fill Rate Formula Within the context of online advertising, the fill … More »
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Delivering a Pure Oxygen Supply of Hyperlocal Ad Impressions
by: Dick OHare, on Apr 10, 2013
In response to Douglas de Jager’s article “Display Advertising is a Sell Side Problem,” we at Local Yokel Media agree that fraudulent traffic is a sell side issue. As an aggregator of pure hyperlocal websites and content for ad targeting, we take this seriously. And, as Local Yokel Media’s CTO, Rajiv Nigram, points out: “with the advent … More »