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Posts Tagged ‘ad automation’

  • Hyperlocal Publishing, Publisher Tips & Tricks, Resources

    5 Facts About Fill Rates

    by: Nicole Lyons, on Apr 24, 2013

    Feeling a little bit lost in the language of digital advertising automation?  This is the first of a series of posts we’ve got planned to help define and/or simplify commonly used terminology in and around the topic. 5 Facts About Fill Rates 1) The Fill Rate Formula Within the context of online advertising, the fill … More »

  • Market Musings

    Delivering a Pure Oxygen Supply of Hyperlocal Ad Impressions

    by: Dick OHare, on Apr 10, 2013

    In response to Douglas de Jager’s article “Display Advertising is a Sell Side Problem,”  we at Local Yokel Media agree that fraudulent traffic is a sell side issue.  As an aggregator of pure hyperlocal websites and content for ad targeting, we take this seriously. And, as Local Yokel Media’s CTO, Rajiv Nigram, points out: “with the advent … More »