Posts Tagged ‘ad sizes’

  • Publisher Tips & Tricks

    Online Advertising Glossary of Terms

    by: TeamLYM, on Jun 25, 2014

    We know advertising conversations tend to get a little jargon-y — this glossary should help you gain a better understanding of today’s common terms. Above the Fold– Refers to placing ads in the section of a Web page that is visible without scrolling. Ad serving-describes the technology and service that places advertisements on web sites. Ad serving … More »

  • Publisher Tips & Tricks

    3 Ways To Increase Your Revenue Potential with Local Yokel Media

    by: Elizabeth Harrington, on Jul 9, 2012

    Local Yokel Media is focused on providing you with quality ads paying a premium rate for your available ad inventory.  We are here to support and bolster your direct advertising sales efforts by monetizing some or all of your remaining inventory.  To that end, I wanted to share a few tips on how you can … More »

  • Hyperlocal Advertising, Hyperlocal Publishing

    Size Does Matter When It Comes To Ad Creative

    by: Nicole Lyons, on Aug 24, 2011

    Whether you’re an advertiser planning your creative, or a publisher considering what size ads to incorporate into your site layout, here’s a helpful guide to ad sizes and how they perform (in general, across all websites) from our friends at DoubleClick. However, display advertising on hyperlocal media is still a relatively new channel, and it … More »