Posts Tagged ‘advertising’

  • This Week In Hyperlocal

    This Week in Hyperlocal: January 17, 2014

    by: Reilly O'Connor, on Jan 17, 2014

    Opportunity, opportunity is knocking at your door in this week’s roundup of hyperlocal bits & bytes. AOL Unloads Most of Patch Local-News Site: AOL Inc. has reached a deal to sell a majority stake in its Patch local news network to Hale Global, an investment firm specializing in turnaround situations. Hyper-Local Opportunity—100 Billion Monthly Ad … More »

  • Publisher Shout Outs

    Hyperlocal Publisher Shout Out: The AVTimes

    by: Elizabeth Harrington, on Feb 8, 2013

    Our featured publisher for this week is The AV Times .  Antelope Valley is located in northern Los Angeles County, California and the southeast portion of Kern County, California, and constitutes the western tip of the Mojave Desert.  The Antelope Valley Times was founded in August 2011 as an online, community news forum for the Antelope Valley community. Offering up-to-the-minute, unbiased news and … More »

  • Market Musings

    The Business Of Hyperlocal Digital Advertising: Key Learnings From 2012

    by: Dick OHare, on Dec 12, 2012

    2012 was a critical year for the hyperlocal digital advertising market. Last month, Balihoo released a study highlighting some developing trends moving into 2013.  First, national brand marketers continue to look for ways to build their brands with local audiences and embed themselves more in communities close to their retail locations.  Among the top 3 … More »

  • Publisher Tips & Tricks

    3 Ways To Increase Your Revenue Potential with Local Yokel Media

    by: Elizabeth Harrington, on Jul 9, 2012

    Local Yokel Media is focused on providing you with quality ads paying a premium rate for your available ad inventory.  We are here to support and bolster your direct advertising sales efforts by monetizing some or all of your remaining inventory.  To that end, I wanted to share a few tips on how you can … More »

  • Publisher Tips & Tricks

    Web Advertising: A Local Business Take Away From Election 2011

    by: Dick OHare, on Nov 18, 2011

    (Thanks, Dave, for sharing these important and exciting learnings regarding local political advertising with us!) by Dave Zornow Nyack, Nov 16 — Given the low opinion Americans have of their elected leaders in Albany and Washington, you wouldn’t think there’s anything Main Street could learn from State Street. But a surprising thing happened last week … More »

  • Market Musings

    “Online News & Info” Tops Media Consumption Among Adults

    by: Nicole Lyons, on Sep 19, 2011

    We love us a good infographic, especially when it supports the business of online news & information — which is exactly what this one by in cooperation with AdAge and Magid Generational Strategies does.  Considering, as we do, that the category “online news & information” includes a spectrum of related online resources and activities … More »

  • Hyperlocal Advertising, Hyperlocal Publishing

    Size Does Matter When It Comes To Ad Creative

    by: Nicole Lyons, on Aug 24, 2011

    Whether you’re an advertiser planning your creative, or a publisher considering what size ads to incorporate into your site layout, here’s a helpful guide to ad sizes and how they perform (in general, across all websites) from our friends at DoubleClick. However, display advertising on hyperlocal media is still a relatively new channel, and it … More »