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Posts Tagged ‘automated ad buying’
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This Week in Hyperlocal: April 5, 2013
by: TeamLYM, on Apr 5, 2013
Here’s a roundup of ‘hyperlocal’ bits and bytes from around the web this week …. How Partnerships Can Help Hyperlocal Sites Expand Their Reach — Instead of competing, many hyperlocal sites are choosing to collaborate with local businesses, brands, non-profits and nearby areas to expand coverage, streamline data and maximize profit. Managing Local Presence on … More »
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Hyperlocal Advertising, Resources
Programmatic Primer: 8 Articles On Automated Ad Buying
by: Nicole Lyons, on Apr 3, 2013
The automation of digital ad buying and selling is a wildly hot topic right now, especially as more and more publishers realize they can sell higher quality inventory sets (at a potentially higher premium) through this very efficient and automated channel. We at Local Yokel Media continue to grow and package our own unique, highly-valuable … More »