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Posts Tagged ‘automated ad selling’

  • This Week In Hyperlocal

    This Week in Hyperlocal: April 5, 2013

    by: TeamLYM, on Apr 5, 2013

    Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. How Partnerships Can Help Hyperlocal Sites Expand Their Reach — Instead of competing, many hyperlocal sites are choosing to collaborate with local businesses, brands, non-profits and nearby areas to expand coverage, streamline data and maximize profit. Managing Local Presence on … More »

  • Hyperlocal Advertising, Resources

    Programmatic Primer: 8 Articles On Automated Ad Buying

    by: Nicole Lyons, on Apr 3, 2013

    The automation of digital ad buying and selling is a wildly hot topic right now, especially as more and more publishers realize they can sell higher quality inventory sets (at a potentially higher premium) through this very efficient and automated channel. We at Local Yokel Media continue to grow and package our own unique, highly-valuable … More »