Blog
Posts Tagged ‘big data’
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Hyperlocal Publishing, Market Musings, Publisher Tips & Tricks
Are You Prepared for Programmatic?
by: Elizabeth Harrington, on Mar 22, 2013
Earlier this week, I attended the 3-day BIA/Kelsey conference “Leading In Local: The National Impact.” The conference covered lots of topics related to local strategies with a major focus on mobile, social media, and tools to support SMBs in the local space. I especially enjoyed Brian Halligan’s Keynote. What a dynamic speaker full of passion, … More »
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Hyperlocal Advertising, Market Musings
For Hyperlocal Ad Targeting, Authenticity Trumps Data
by: Dick OHare, on Mar 22, 2013
Audience-based media buying is here to stay in digital media. With so much supply of ad impressions flowing into ad exchanges, and the evolution of so many data companies able to deliver data overlays to these impressions, it is hard to argue with the efficiency this provides to marketers. However, similar to manufacturing, mass automation … More »