Posts Tagged ‘case study’

  • Case Studies, Hyperlocal Advertising

    Tapping Into Political Campaign Budgets

    by: Elizabeth Harrington, on Sep 21, 2012

    Political campaigns are white hot across the country, and local news sites are seeing a sudden lift in advertising. ┬áLocal Yokel Media is working on several local advertising campaigns with various political agencies, and we thought you might appreciate looking at some of our key findings. Our digital sales specialist, Carla Posthauer, is leading the … More »

  • Case Studies

    Early Ad Pilots: Darien High-End Retailer; CT Lawn Care Specialist

    by: Dick OHare, on Aug 8, 2011

    Overall Takeaways Targeting @hyperlocal level not available at scale in the market today Hyperlocal targeting can outperform search engine marketing at a fraction of the cost Massive price inefficiencies at hyperlocal level Local advertisers need expert help buying and optimizing digital media LYM better solution than Google Ad Sense for local publishers VIEW DETAILED CASE … More »