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Posts Tagged ‘geo-contextual relevance’

  • Market Musings

    Geo-contextual Relevance: A 6-Second Twitter Vine Tutorial

    by: Nicole Lyons, on Jun 4, 2013

    What is geo-contextual relevance? Hyperlocal audiences are the people who live within 15 miles of a store location, where 85% of household spending occurs.* Hyperlocal content is specific to the communities where these audiences live, and is therefore highly relevant and engaging to the local audiences it serves. If you are an advertiser trying to … More »

  • Hyperlocal Advertising, Market Musings

    For Hyperlocal Ad Targeting, Authenticity Trumps Data

    by: Dick OHare, on Mar 22, 2013

    Audience-based media buying is here to stay in digital media.  With so much supply of ad impressions flowing into ad exchanges, and the evolution of so many data companies able to deliver data overlays to these impressions, it is hard to argue with the efficiency this provides to marketers.  However, similar to manufacturing, mass automation … More »