Posts Tagged ‘guide’

  • Publisher Tips & Tricks

    Online Advertising Glossary of Terms

    by: TeamLYM, on Jun 25, 2014

    We know advertising conversations tend to get a little jargon-y — this glossary should help you gain a better understanding of today’s common terms. Above the Fold– Refers to placing ads in the section of a Web page that is visible without scrolling. Ad serving-describes the technology and service that places advertisements on web sites. Ad serving … More »

  • Hyperlocal Advertising, Hyperlocal Publishing

    Size Does Matter When It Comes To Ad Creative

    by: Nicole Lyons, on Aug 24, 2011

    Whether you’re an advertiser planning your creative, or a publisher considering what size ads to incorporate into your site layout, here’s a helpful guide to ad sizes and how they perform (in general, across all websites) from our friends at DoubleClick. However, display advertising on hyperlocal media is still a relatively new channel, and it … More »