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Posts Tagged ‘Hyperlocal’

  • This Week In Hyperlocal

    This Week in Hyperlocal: January 17, 2014

    by: Reilly O'Connor, on Jan 17, 2014

    Opportunity, opportunity is knocking at your door in this week’s roundup of hyperlocal bits & bytes. AOL Unloads Most of Patch Local-News Site: AOL Inc. has reached a deal to sell a majority stake in its Patch local news network to Hale Global, an investment firm specializing in turnaround situations. Hyper-Local Opportunity—100 Billion Monthly Ad … More »

  • This Week In Hyperlocal

    This Week in Hyperlocal: April 5, 2013

    by: TeamLYM, on Apr 5, 2013

    Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week …. How Partnerships Can Help Hyperlocal Sites Expand Their Reach — Instead of competing, many hyperlocal sites are choosing to collaborate with local businesses, brands, non-profits and nearby areas to expand coverage, streamline data and maximize profit. Managing Local Presence on … More »

  • Hyperlocal Publishing, Market Musings, Publisher Tips & Tricks

    Are You Prepared for Programmatic?

    by: Elizabeth Harrington, on Mar 22, 2013

    Earlier this week, I attended the 3-day BIA/Kelsey conference “Leading In Local: The National Impact.”  The conference covered lots of topics related to local strategies with a major focus on mobile, social media, and tools to support SMBs in the local space.  I especially enjoyed Brian Halligan’s Keynote.  What a dynamic speaker full of passion, … More »

  • Market Musings

    The Business Of Hyperlocal Digital Advertising: Key Learnings From 2012

    by: Dick OHare, on Dec 12, 2012

    2012 was a critical year for the hyperlocal digital advertising market. Last month, Balihoo released a study highlighting some developing trends moving into 2013.  First, national brand marketers continue to look for ways to build their brands with local audiences and embed themselves more in communities close to their retail locations.  Among the top 3 … More »