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Posts Tagged ‘IP address’
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Hyperlocal Advertising, Market Musings
For Hyperlocal Ad Targeting, Authenticity Trumps Data
by: Dick OHare, on Mar 22, 2013
Audience-based media buying is here to stay in digital media. With so much supply of ad impressions flowing into ad exchanges, and the evolution of so many data companies able to deliver data overlays to these impressions, it is hard to argue with the efficiency this provides to marketers. However, similar to manufacturing, mass automation … More »