Posts Tagged ‘metrics’

  • Market Musings

    The Business Of Hyperlocal Digital Advertising: Key Learnings From 2012

    by: Dick OHare, on Dec 12, 2012

    2012 was a critical year for the hyperlocal digital advertising market. Last month, Balihoo released a study highlighting some developing trends moving into 2013.  First, national brand marketers continue to look for ways to build their brands with local audiences and embed themselves more in communities close to their retail locations.  Among the top 3 … More »

  • Market Musings

    “Online News & Info” Tops Media Consumption Among Adults

    by: Nicole Lyons, on Sep 19, 2011

    We love us a good infographic, especially when it supports the business of online news & information — which is exactly what this one by in cooperation with AdAge and Magid Generational Strategies does.  Considering, as we do, that the category “online news & information” includes a spectrum of related online resources and activities … More »

  • Case Studies, Hyperlocal Advertising

    A Little ‘Back-of-the-Envelope’ Math

    by: Dick OHare, on Aug 24, 2011

    Was recently talking to an agency client who shared with me a pretty exciting comparison that he put together to illustrate to HIS client the cost efficiency of hyperlocal online (with LYM) versus local print and direct mail. Of course, the numbers he used are specific to his client’s campaign, creative requirements, production, market size, … More »