Posts Tagged ‘print’

  • Case Studies, Hyperlocal Advertising

    A Little ‘Back-of-the-Envelope’ Math

    by: Dick OHare, on Aug 24, 2011

    Was recently talking to an agency client who shared with me a pretty exciting comparison that he put together to illustrate to HIS client the cost efficiency of hyperlocal online (with LYM) versus local print and direct mail. Of course, the numbers he used are specific to his client’s campaign, creative requirements, production, market size, … More »