Blog
Posts Tagged ‘programmatic’
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Hyperlocal Advertising, Resources
Programmatic Primer: 8 Articles On Automated Ad Buying
by: Nicole Lyons, on Apr 3, 2013
The automation of digital ad buying and selling is a wildly hot topic right now, especially as more and more publishers realize they can sell higher quality inventory sets (at a potentially higher premium) through this very efficient and automated channel. We at Local Yokel Media continue to grow and package our own unique, highly-valuable … More »
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Hyperlocal Publishing, Market Musings, Publisher Tips & Tricks
Are You Prepared for Programmatic?
by: Elizabeth Harrington, on Mar 22, 2013
Earlier this week, I attended the 3-day BIA/Kelsey conference “Leading In Local: The National Impact.” The conference covered lots of topics related to local strategies with a major focus on mobile, social media, and tools to support SMBs in the local space. I especially enjoyed Brian Halligan’s Keynote. What a dynamic speaker full of passion, … More »