Blog
Posts Tagged ‘video advertising’
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Hyperlocal Advertising, Hyperlocal Publishing, Publisher Tips & Tricks
What’s Your Video Ad Strategy?
by: Elizabeth Harrington, on May 17, 2016
At Local Yokel Media we constantly monitor the adtech market and develop products to successfully connect brands to local audiences. Today video is dominating the digital advertising landscape. The US digital video advertising market is on pace to nearly double by 2019 due to the shift toward mobile viewing. Given the massive shift toward smart phone and tablet video, … More »
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Got Video? The 3 “E’s” That Make It A Hyperlocal Win
by: Nicole Lyons, on May 15, 2012
While video is not a new advertising format, I’m not sure that advertisers – and hyperlocal publishers – have fully-embraced its potential within the context of hyperlocal. As we prepare to roll out the addition of in-banner video to our proprietary ad serving platform, I thought it might be useful to bottom line the 3 … More »