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This Week in Hyperlocal: April 12, 2013

by: admin, on Apr 12, 2013 in This Week In Hyperlocal

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week ….

Second Annual Street Fight Summit West to Focus on Hyperlocal Business — Street Fight Summit West set to return to San Francisco, CA on June 4th, 2013 featuring industry updates and recent innovations in “hyperlocal content, commerce, marketing, and technology.”

Study: Hyperlocal Demand Driven by Mobile Devices — New UK study of hyperlocal demographics reveal that smartphone and tablet use have drastically increased the reach and consumption of hyperlocal content. This article also discusses the pros and cons of traditional media v. hyperocal blogs as a source of HL content.

California Bill Would Require Companies to Tell You What Personal Data They’re Storing or Selling — Interested in the intersection of geo-targeted advertising and privacy policy? Check out this  review of the California Right to Know Act 2013.

Our Discussion of Mobile Location Needs to Get Much More Nuanced, Sophisticated — Great review of mobile geo-location strategies and an analysis of the rise in geo-targeted content as a primary marketing target.

The AR of the Future is About ‘Helping People Make Decisions’ — StreetFightMagazine catches up with Jules White, co-founder of PAR Works, and discusses the goals of Augmented Reality (AR) technology and their implications on the local mobile-marketing sphere.

How The Weather Channel is Taking Hyperlocal Ads by Storm — The Weather Channel goes hyperlocal! Partnerships with food, travel, and other retail industries show a spike in hyperlocal mobile advertising via Twitter

In Case You Missed It:

This week’s original content feature “Delivering a Pure Oxygen Supply of Hyperlocal Ad Impressions” features CEO Dick O’Hare and CTO Rajiv Nigram’s thoughts on fraudulent traffic and what we at Local Yokel Media are doing to eliminate such sell-side concerns from our business model.

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