This Week in Hyperlocal: April 5, 2013
by: TeamLYM, on Apr 5, 2013 in This Week In Hyperlocal
Here’s a roundup of ‘hyperlocal’ bits and bytes from around the web this week ….
How Partnerships Can Help Hyperlocal Sites Expand Their Reach — Instead of competing, many hyperlocal sites are choosing to collaborate with local businesses, brands, non-profits and nearby areas to expand coverage, streamline data and maximize profit.
Managing Local Presence on Mobile Devices: A Developing Challenge — Should Publishers be spending more energy on the mobile shift? StreetFight features an article that examines local-mobile strategies, particularly for those who focus on B2C SMBs.
SMG to Track How Mobile Ads Lead to In-Store Visits — The results of a case study conducted by Place IQ which attempts to calculate the amount of consumers served mobile-banner ads that actually turn into store visits.
Move Over Craig’s List, Ebay and Storage Wars: Online Auctions Go Hyperlocal with MaxSold — Online auction sites such as MaxSold combine the convenience of online shopping and the perks hyperlocally targeted advertising.
CBC gets ‘Hyperlocal’ with Sunalta for New Project — What does hyperlocal mean to you? Canadian CBC launches a new “hyperlocal” site which allows users to share stories and recommendations about their areas.
Why the Commoditization of Local Information Is an Opportunity for Journalism — Perhaps the automation of certain types of local information isn’t such a bad thing …?
Programmatic Primer: 8 Articles On Automated Ad Buying — Speaking of automation, in case you missed it, check out our ‘primer’ for automated ad buying.
Nearly One in Five Display Ad Dollars This Year To Go To RTB (and this is why you should be brushing up on your knowledge of programmatic!)
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