This Week in Hyperlocal: August 2, 2013

by: TeamLYM, on Aug 2, 2013 in This Week In Hyperlocal

 A nice mix of local marketing and hyperlocal publisher buzz in this week’s roundup of hyperlocal digital advertising bits and bytes.

How a Big Agency Merger Could Benefit Local Ad Sellers — As the dust begins to settle around the Omincom-Publicis merger, Terry Heaton writes “while I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.”

Hulafrog Pins Focus on Hyperlocal for Kids -New Jersey mothers to create and expand Hulafrog (“Local things for kids to do”) to 28 communities, and get financing to add 100 more sites.

 Borrell: Auto Advertising Shifts into Online  – Borrell is predicting that the online and mobile category will see an 18.7% rise in automotive ads this year.

Report: Building Contractors Number 1 Local Ad Category — While restaurants remain the most searched category, the overall amount of ad spent by local advertisers places building contractors in the number one spot.

Google Launches ‘Views’ – Google launches a community website for contributing Android’s photo spheres to Google Maps

For OpenBlock, Big Improvements From Small Newsrooms — The Columbia Daily Tribune’s re-purposing of the original open-source platform behind EveryBlock will see a different emphasis and a new hope for a project that has slowed under the weight of government disability and technical complexity.

Top Executive at AOL’s Local News Business Patch Resigns  – Mark Josephson, head of marketing and revenue for AOL’s local news network Patch, has resigned from the company after being there for about two years, AOL confirmed to BuzzFeed.

Infographic courtesy of BIAKelsey.


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