This Week in Hyperlocal: December 13, 2013
by: Reilly O'Connor, on Dec 13, 2013 in This Week In Hyperlocal
Patch resignations, advertising tips, and Ben Franklin makes his debut in this week’s roundup of hyperlocal bits & bytes.
AOL Veteran to Take the Startup Path: In the same week that Anthony Duignan-Cabrera resigns as Patch Vice President, Jon Brod-who co-founded Patch’s network of local news sites- is expected to leave AOL early next year to join a startup.
Benjamin Franklin, Social Media Pioneer: While Franklin was prominently known for his electric discoveries, he also dabbled in the local newspaper business. Who knew?
A Network of Hyperlocal News Sites Expands & Bets on Local Advertising: Local publishers battle the idea of local vs. national advertising on their hyperlocal sites.
All good news for media mogul Ryan: Jack Ryan, owner of 22nd Century Media expresses his positive outlook on community news as he continues to expand his venture.
6 Ways National Brands Can Improve Their Local Campaigns: Rather than viewing hyperlocal technology as just another tool in a crowded toolbox, Urban Airship’s Brent Hieggelke told the crowd at the Street Fight Summit that brands should make it their “number one priority.” Here are six strategies for helping brands make the most of their local campaigns.