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This Week in Hyperlocal: February 22, 2013

by: TeamLYM, on Feb 22, 2013 in This Week In Hyperlocal

Here’s a roundup of ‘hyperlocal’ bits and bytes from around the  web this week ….

Social Media Week 2013 Goes Global With Hyperlocal Content

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Recap of the events featured from NYC Social Media Week 2013, sponsored by Nokia, and a global look back at successful SMW campaigns of the past

Social Media Week: Two Best Practices on How Businesses Can Use Hyperlocal and Social Marketing — In honor of Social Media Week in NYC, Expedition PR highlights some “best practices” for social media and hyperlocal

Think Nationals Will Drive Local-Mobile Ad Spending? Think Again

Sample of 296 National Marketers/Agencies

Smaller brands seem to have the inside edge on hyperlocal mobile advertising as national brands fall short

 

Equity Crowdfunding Could be a Reality for Hyperlocal Startups in 2013 — Crowdfunding is on the horizon! StreetFightMag reviews regulations and developments, give preparatory advice, and predicts that “hyperlocal [startups] will be able to raise capital to operate their venture” within the year

8 Strategies for Generating Buzz Around a New Hyperlocal Platform — Great article highlighting some key practices to maximize the effectiveness of your hyperlocal platform

AOL’s Grand Human-Heavy Local News Experiment Is Coming To An End — Patch reportedly cuts editors to stay afloat

The Future of Local Journalism: Now, With Less Patch.com — Under the pseudonym “Sammy Sturgeon”, former Patch employee discusses the rise and fall of hyperlocal site, Patch.com

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