This Week in Hyperlocal: February 28, 2014

by: Reilly O'Connor, on Feb 28, 2014 in This Week In Hyperlocal


Leap into local digital predictions and community newspaper updates in this week’s roundup of hyperlocal bits and bytes!

Radio’s Local Digital Ads To Jump 22% In 2014: Revenues from radio broadcasters’ local online advertising increased 13% in 2013 to $426 million, and are poised to jump 22% to $520 million in 2014, according to a new report from the Radio Advertising Bureau and Borrell Associates.

How One Community News Project Grew From One Blog to 30 Sites: HamletHub is a partnership of 30 community websites in the Connecticut-New York suburbs, which will soon grow to 45 sites. The owner describes how she and her team make her largely independent sites work as a cohesive but decentralized network.

Digital Ad Spend Quickly Shifting To Mobile-Are You Ready?: Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B.

Cut loose by UC Berkeley, hyperlocal site Mission Local looks to spin off as a for-profit: A split that could affect media coverage in the Mission district — hyperlocal news site Mission Local is being dropped by its main fiscal sponsor, the University of California Berkeley Graduate School of Journalism.

Print Still Dominates Local Newspaper Reading: According to a survey of 150 U.S. media markets conducted by Scarborough on behalf of the Newspaper Association of America, 15% read their local newspapers both in print and online, while an additional 10% read newspaper content on a mobile device, as well as print and online.

P.S. Check out our YouTube video to learn more about what we can offer you!: Local Yokel Media — Reach ’em where they live

Hyperlocal Publishers: Don’t Make These 6 Costly Mistakes




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