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This Week in Hyperlocal: February 28, 2014

by: Reilly O'Connor, on Feb 28, 2014 in This Week In Hyperlocal

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Leap into local digital predictions and community newspaper updates in this week’s roundup of hyperlocal bits and bytes!

Radio’s Local Digital Ads To Jump 22% In 2014: Revenues from radio broadcasters’ local online advertising increased 13% in 2013 to $426 million, and are poised to jump 22% to $520 million in 2014, according to a new report from the Radio Advertising Bureau and Borrell Associates.

How One Community News Project Grew From One Blog to 30 Sites: HamletHub is a partnership of 30 community websites in the Connecticut-New York suburbs, which will soon grow to 45 sites. The owner describes how she and her team make her largely independent sites work as a cohesive but decentralized network.

Digital Ad Spend Quickly Shifting To Mobile-Are You Ready?: Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B.

Cut loose by UC Berkeley, hyperlocal site Mission Local looks to spin off as a for-profit: A split that could affect media coverage in the Mission district — hyperlocal news site Mission Local is being dropped by its main fiscal sponsor, the University of California Berkeley Graduate School of Journalism.

Print Still Dominates Local Newspaper Reading: According to a survey of 150 U.S. media markets conducted by Scarborough on behalf of the Newspaper Association of America, 15% read their local newspapers both in print and online, while an additional 10% read newspaper content on a mobile device, as well as print and online.

P.S. Check out our YouTube video to learn more about what we can offer you!: Local Yokel Media — Reach ’em where they live

Hyperlocal Publishers: Don’t Make These 6 Costly Mistakes

 

 

 

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