This Week in Hyperlocal: February 8, 2013

by: TeamLYM, on Feb 8, 2013 in This Week In Hyperlocal

Here’s a roundup of ‘hyperlocal’ bits and bytes from the  web this week ….

FTC Pushes Privacy Guidelines for Mobile: What it Means for Hyperlocal — Hyperlocal mobile sites face new challenges when confronted with FTC privacy regulations

[Inforgraphic] 2012 B2B Marketing Trends

Optify releases their 2012 B2B Marketing Benchmark Report and gives some insight into the most popular  and successful trends of the last calendar year

Hyperlocal Goes Social — This interactive presentation taking place on February 19th should prove to be a great resource for those learning about integrating hyperlocal features into their advertising strategies

NBC  Shuts Down Hyperlocal Website — NBC closes their hyperlocal site EveryBlock to the tune of several thousand disappointed fans due to considerable losses. Click here and here for additional links

AOL’s Hyperlocal Effort Patch Misses $40M-50M Sales Target, Partly Because of Sandy, Still Aiming for Profitability in 2013 – Patch misses the mark within AOL’s projected goals and attempts to explain continued losses

Study: 14.7 Million People Engaged ‘Locally’ with Retail Brands in Q4 — Hyperlocal takes B2C’s to the Next Level with multimedia geo-tagging

Discussion of Local Marketing Emphasizes the Essential Role of Data — Merchant Generated-Content plays a large role in the next step of real-time, location-based content


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