This Week in Hyperlocal: January 10, 2014

by: Reilly O'Connor, on Jan 10, 2014 in This Week In Hyperlocal

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The latest scoop on Patch and *patching* up your strategy in this week’s roundup of hyperlocal bits & bytes.

No Mention of Patch in AOL Chief Executive’s End-of-Year Memo: Patch employees this week have been fretting over AOL CEO Tim Armstrong’s failure to mention Patch in an end-of-year e-mail he sent out to the entire company’s staff on New Year’s Eve.

5 Revenue Diversification Strategies for Hyperlocal Publications:  Hyperlocal publishers are always looking for ways to generate income without sacrificing quality. Here are five strategies for revenue diversification that go beyond advertising.

Is Newspapers’ Falling Knife Finally Starting to Rise?: Wall Street thinks the long-term decline of revenues may be near bottom as print losses are close to being outweighed by consumer and digital revenue increases.

Now Offering Expanded Hyperlocal Targeting: Local Yokel Media is pleased to announce that we’ve added mobile, behavioral and demographic profiling, social, geo-targeting and retargeting to our hyperlocal content targeting platform. The addition of these targeting capabilities to our core aggregation of local and hyperlocal websites uniquely positions Local Yokel Media as a single-source platform for reaching local customers, nationwide.

Hyperlocal Publishers: Don’t Make These 6 Costly Mistakes

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