This Week in Hyperlocal: January 24, 2013
by: Reilly O'Connor, on Jan 24, 2014 in This Week In Hyperlocal
Now What?: An exceptionally motivational presentation created by John Paxton, CEO of Digital First Media, supporting the transition from print to digital for community news.
Hyperlocal News Site EveryBlock Returns Even As Questions Linger Over Site’s Profitability: EveryBlock, the hyperlocal website that shut down last February amid financial losses, returns from internet limbo.
Publisher Struggles in Chase for Growth: New York Times writer, David Carr, speaks with the owner of the Orange County Register, Aaron Kushner. Carr focuses on Kushner’s willingness to swim against an industrial tide — the conversion of print to digital.
Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner: All global regions will experience “strong growth”, although North America is projected to take the lion’s share of growth — owing to the very large scale of ad budgets in the region and their shift to mobile.
How Patch’s New Owners Can Reverse Its Fortunes: StreetFight Writer discusses the strategy that needs to be taken in order to revive Patch.
Hyper-Local Opportunity—100 Billion Monthly Ad Impressions: Check out our mention in MarketingLand!
Hyperlocal Publishers: Don’t Make These 6 Costly Mistakes