This Week in Hyperlocal: January 31, 2014

by: Reilly O'Connor, on Jan 31, 2014 in This Week In Hyperlocal

budweiser1Superbowl weekend is upon us — a fun time for advertising! Check out one of our favorite commercials in this week’s roundup of hyperlocal bits & bytes.

Super Bowl Ads Made Specifically For You: This year, a new kind of advertising — personalized & based on physical location down to a matter of feet — will greet football fans in Times Square & MetLife Stadium, this weekend’s championship game location.

Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours: Ed Berke, founder-editor-publisher of Sheepshead Bites, looks at event sponsorships from a wider perspective & explains in this Q & A on how his six-year-old site is performing.

New Owner of Patch Lays Off Hundreds: Hale Global has decided which Patch employees will receive an offer of employment to move forward in accordance with their vision for Patch & which will not.

It’s Time to Shift the Focus from Mobile to Mobility: According to AdAge, Mobility is Shifting Hyper-Local to Hyper-Location Marketing.

Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars: Display Internet advertising budgets saw a rapid growth in the first three quarters of 2013, but TV remains the most liked media channel, according to Nielsen.

Our Favorite Superbowl Ad, Pre-Superbowl: The early front runner for “the Super Bowl ad that everyone will be talking about Sunday” has to be the one produced for Budweiser, the one that’s been watcher over 15 million times already on YouTube.



Local Yokel Media will be attending Mega-Conference in Las Vegas in February — if you’re in the area, come network!

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