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This Week in Hyperlocal: July 12, 2013

by: TeamLYM, on Jul 12, 2013 in This Week In Hyperlocal

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Virtual walk-through ads, a publisher possibly on its last legs, and more in this week’s roundup of hyperlocal digital advertising and publishing bits and bytes.

Patch Editor: ‘From What I see On The Ground, We Are On Our Last Legs’The Patch.com ‘deathwatch’ continues following the launch of their new design and editorial policies.

New Google Maps Takes On Yelp, Foursquare – Building on its highly regarded mapping service, the app’s latest version for the iPhone — and now Android devices and the iPad — adds more content and context to enhance local searches.

Do ‘Walk-Through’ Ads Have the Zip That’s Missing in Hyperlocal Publishing? – Somewhere between a static display ad and video is: the walk-through.

In New Jersey, A University Teams up with Local News Orgs to Collaborate for Impact – A look at the Mont Clair University NJ New Commons, who are bringing hyperlocal publishers together to promote collaboration for better quality local news distribution.

 

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