This Week in Hyperlocal: July 12, 2013
by: TeamLYM, on Jul 12, 2013 in This Week In Hyperlocal
Virtual walk-through ads, a publisher possibly on its last legs, and more in this week’s roundup of hyperlocal digital advertising and publishing bits and bytes.
Patch Editor: ‘From What I see On The Ground, We Are On Our Last Legs’ – The Patch.com ‘deathwatch’ continues following the launch of their new design and editorial policies.
New Google Maps Takes On Yelp, Foursquare – Building on its highly regarded mapping service, the app’s latest version for the iPhone — and now Android devices and the iPad — adds more content and context to enhance local searches.
Do ‘Walk-Through’ Ads Have the Zip That’s Missing in Hyperlocal Publishing? – Somewhere between a static display ad and video is: the walk-through.
In New Jersey, A University Teams up with Local News Orgs to Collaborate for Impact – A look at the Mont Clair University NJ New Commons, who are bringing hyperlocal publishers together to promote collaboration for better quality local news distribution.